Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today announced that CPO Commerce has rolled out QAS Pro On Demand across all of its Demandware-powered ecommerce sites. The product is expected to reduce the number of returned packages while also improving employee efficiency.
To help make sense of how these various online strategies can work together, Frontier Communications (NYSE: FTR) will present a free live webcast on digital marketing and how it can help organizations grow their online presence. The one-hour webinar will be held on Tuesday, September 13 at 11:00 a.m. CDT. More information and registration details are available at www.frontier.com/digital. A replay of the webcast will also be available at www.frontier.com/digital following the event.Grimm leads the digital marketing efforts for Mall of America, one of the top tourist destinations in the U.S. as well as one of the country’s most recognizable brands. Grimm helps the mall bridge the gap between traditional and digital media by developing social-media strategy, serving as the community manager and developing integrated marketing communications programs.Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011, was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.Topics to be covered include:Add to Digg Bookmark with del.icio.us Add to NewsvineMaruggi is host and producer of the Marketing Edge podcast and a senior fellow at the Society of New Communications Research. With a 25-year career in broadcast journalism, national politics, corporate marketing and venture capital, Maruggi is a well-rounded and knowledgeable resource on new media and consumer engagement. His company, Provident Partners, serves a wide array of clients, from business consultants to software developers, publishers to governors, using social media to help them achieve business goals.“There is no one-size-fits-all approach to digital marketing,” said Bill Fuesz, regional director of commercial marketing for Frontier. “This webcast will focus on how companies can decide what’s best for their unique situation and find the right mix of social media, email and online search to drive business results.”Contact: Erin Haselkorn Experian QAS Public Relations 1 617 385 6700 Email Contact"Retailers pay a high price for inaccurate address data entered on an ecommerce site," said David Northridge, vice president of client retention, Experian QAS. "By simply validating data as it is being entered online, retailers can ensure that address information is correctly provided to all downstream processes, from shipping to billing and marketing.""Nearly 10 percent of our addresses had some level of inaccuracy," said Brandon Cipes, director of technology at CPO Commerce. "Once that data was entered, it was distributed to so many different places that it was nearly impossible to completely correct on the back end. We needed to put a tool in place to guarantee clean address data upon entry but also to ensure a seamless experience for the customer."For three years in a row, CPO has been recognized by Inc. Magazine as one of the fastest growing private companies in America.The webinar will feature Lisa Grimm, digital brand manager for the Mall of America, and Albert Maruggi, founder and president of Provident Partners.
Contact: Erin Haselkorn Experian QAS Public Relations 1 617 385 6700 Email Contact
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